How do you see social sharing and location-centric technology evolving in the next three to five years? Sponsors of radio stations and television shows are getting added social presence with iSnap Social by engaging studio audiences or having a presence at major events or community activities. But the most interesting in my mind is the work we do with media networks such as CBS Television, CBS Radio, NBC Sports and others who are using iSnap Social solutions to bring an authentic social element to support their traditional broadcast mediums. Our primary customers are large brands like MGM Resorts, IMAX, Live Nation and others who have purchased social photo stations to incorporate a social element into their venues. What are some examples of clients who have used iSnap Social in effective or interesting ways? To utilize the consumer-generated content in creative ways like picture contests, picture of the week, rewards for most active picture taker, etc.To utilize the customer data in other marketing campaigns and tools.To engage customers through social networks while they are still at the venue.Marketers use the iSnap Cloud in three major ways: The iSnap Cloud will track all the usage and analytics generated across a marketer’s network of social photo stations. The primary method of buzz-generation is the social photo station, which allows customers to share experiences with their friends. How does the iSnap Cloud track and manage data in a way that helps advertisers increase consumer engagement and generate buzz across social platforms?
iSnap Social photos generate a significantly higher-than-average level of engagement on Facebook and other social networks. These messages are shared on a customer’s individual social feed or wall, where they’re viewed, “liked” and commented on by their social network. The iSnap Social photo stations enable customers to create a branded picture that they can’t get from a cell phone or point-and-shoot camera. How can iSnap Social Photo Stations provide a unique, social brand experience and help generate buzz around a brand? Beyond spawning brand advocacy, our social media marketing tools provide analytics and social engagement tools to the sponsoring companies. The stature of the photo station, along with any accompanying signage or sets, entices customers to snap a photo with their friends, select a social network and share a story instantly with their online social circle. How do iSnap Social Photo Stations work?Īn iSnap social photo station is installed at an event or venue where people are having positive brand experiences. We want to bridge the gap between brands and potential brand advocates. Activating influencers in a natural, authentic way is difficult to do with printed signage like buttons or contests, yet it’s the most critical activity for social media marketing success. At the same time, nearly three quarters of businesses still consider themselves experimenters trying to figure this new thing out. Social networking activities now account for more than 20 percent of consumer time spent online. Over the past few years, social networking has become a huge channel in its own right. What trends and changes in the market led you to realize that iSnap would fill a void? Describe the void.
iSnap Social is a turnkey way to add a social sharing element to brands, events and experiential marketing campaigns. Agencies can’t always influence product decisions, but they can activate influencers. To accomplish that a brand has to do two things: first, build a compelling product that is worth talking about, and second, entice consumers to share their product experiences with their networks. Social media marketing is about turning consumers into brand advocates.
How should the marketing/advertising industry utilize iSnap Social to create better end-results for its clients’ social content and marketing strategies?
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